I founded Worth Winning because as athletes, we put everything we’ve got into winning on the track, the slopes or the court—and we should, because that’s our job and that’s what matters now. But if our sense of self-worth comes from trophies and titles, what happens when sticking that landing or scoring that final field goal is no longer an option?

As we transition from our athletic career to life after sport we realize there are other goals and dreams worth winning. Like finding love, making a home, starting a family and traveling for fun. And I want to help you find and fund those dreams, because weddings and houses and kids and dancing in the rain in Barcelona—all those precious, priceless moments are what matter the most. These are the things that are truly worth winning.

— Lauryn Williams, MBA


  • As a four-time Olympian and 3-time Olympic medalist, I have first-hand experience with the highs and lows that come with a successful career in life and competitive sports. I bring the same honesty, integrity and energy to financial planning that I brought to my running and bobsledding careers.
  • As someone who sought out financial advice but found little help during a 10-year athletic career, my background gives me a unique perspective on the world of pro sports and the lives of its athletes, their needs, and their post-career challenges.
  • I have made it my mission to give back to my peers in a way that will have a positive and meaningful impact on their lives.


  • I know what it takes to reach for and attain both short-term and long-term dreams. I know that beating the odds is less about talent and luck and more about determination, discipline and teamwork, and that education is key.
  • That is why I spent lots of time educating myself about personal finances. I started as a STUDENT ATHLETE majoring in finance at the University of Miami and carried that idea throughout my professional sports career, earning my MBA along the way, then completing the coursework for the Certified Financial Planning designation.


  • Life doesn’t always go as planned — but that doesn’t mean you don’t plan. It means that you develop
    a plan that has flexibility built into it. Nothing, it seems, changes faster or with less predictability than life’s monetary needs.
    But having a clear vision of your future and a step-by-step blueprint for building it will actually help you regroup, re-evaluate, and realign with your goals when the unpredictable happens.
  • Deciding to work with a financial coach requires trust and transparency. Isn’t it ironic that it is less taboo to talk about the intimate details of your sex life with your close friends then it is to reveal the reality of your financial status?
  • I am dedicated to shifting the paradigm that financial planning is investment-based when it is in fact discipline-based, with investing being part of the bigger picture.


My triumphs in life came from my ability to adapt to change, and from having a strong team to help me in areas or situations that were beyond my expertise. I would like to be part of your team.

Helping my clients achieve financial literacy by sharing my knowledge is a top priority. I want to be the financial coach I wish I’d had while I was still sprinting and sliding. You are in control but not on your own—so let’s do something awe-some together!