I started my company Worth Winning because young professionals and athletes need something different from what the financial industry has offered in the past. We want to make good money decisions we just need someone we can relate to who knows finances. I wan tot fill that gap.

We are in the middle of making huge life decisions: pursuing advanced degrees, buying homes, getting married, having kids, and switching jobs. This is when we need financial planning the most! A secure future starts with a healthy foundation.

As athletes, we put everything we’ve got into our sport but what happens when competing is no longer an option? As we transition to life after sport we create new goals and dreams. I want to help you prepare a plan to find and fund the dreams that are truly worth winning.

— Lauryn Williams, MBA


  • As a four-time Olympian and 3-time Olympic medalist, I have first-hand experience with the highs and lows that come with a successful career in life and competitive sports. I bring the same honesty, integrity and energy to financial planning that I brought to my running and bobsledding careers.
  • As someone who sought out financial advice but found little help during a 10-year athletic career, my background gives me a unique perspective on the world of pro sports and the lives of its athletes, their needs, and their post-career challenges.
  • I have made it my mission to give back to my peers in a way that will have a positive and meaningful impact on their lives.


  • I know what it takes to reach for and attain both short-term and long-term dreams. I know that beating the odds is less about talent and luck and more about determination, discipline and teamwork, and that education is key.
  • That is why I spent lots of time educating myself about personal finances. I started as a STUDENT ATHLETE majoring in finance at the University of Miami and carried that idea throughout my professional sports career, earning my MBA along the way, then completing the coursework for the Certified Financial Planning designation.


  • Life doesn’t always go as planned — but that doesn’t mean you don’t plan. It means that you develop
    a plan that has flexibility built into it. Nothing, it seems, changes faster or with less predictability than life’s monetary needs.
    But having a clear vision of your future and a step-by-step blueprint for building it will actually help you regroup, re-evaluate, and realign with your goals when the unpredictable happens.
  • Deciding to work with a financial coach requires trust and transparency. Isn’t it ironic that it is less taboo to talk about the intimate details of your sex life with your close friends then it is to reveal the reality of your financial status?
  • I am dedicated to shifting the paradigm that financial planning is investment-based when it is in fact discipline-based, with investing being part of the bigger picture.


My triumphs in life came from my ability to adapt to change, and from having a strong team to help me in areas or situations that were beyond my expertise. I would like to be part of your team.

Helping my clients achieve financial literacy by sharing my knowledge is a top priority. I want to be the financial coach I wish I’d had while I was still sprinting and sliding. You are in control but not on your own—so let’s do something awe-some together!